WoowUp
Elevating Retail Success with a 360-Degree Customer View

WoowUp empowers retailers across LATAM with its omnichannel marketing solutions that facilitate personalized marketing and enhance customer loyalty.

Many retail businesses in LATAM are family-run enterprises that excel in core operations but often face challenges in adopting technology, particularly in customer engagement and data management. Major CRM systems like Salesforce and Oracle can be too complex for these businesses. In addition, with 80 percent of customers still shopping offline, these businesses need better ways to capture and utilize data from physical stores, alongside online channels, to enhance their customer engagement strategies.

WoowUp offers an intuitive system that consolidates customer data from both online and physical store interactions to create a 360-degree view of every customer. This unified profile enables retailers to understand their purchasing patterns and behaviors better, allowing for personalized and targeted marketing efforts. As a customer data platform integrated with marketing automation, WoowUp drives meaningful engagement that strengthens customer relationships and improves business outcomes.

“We help retail companies build a healthy business by attracting shoppers, converting them into loyal customers and increasing their purchase frequency—ultimately boosting the lifetime value of each shopper,” says Martin Biegun, founder.

Small marketing teams can find it challenging to execute personalized engagement strategies that drive repeat purchases. WoowUp simplifies this process, making task management more effortless. It integrates customer data from e-commerce and physical stores, cleaning and organizing it to generate key performance indicators and customer metrics, such as purchase frequency and behavior indicators. With this data in place, it enables customer segmentation for targeted campaigns across various marketing channels.

While email serves as the primary channel, WoowUp also supports SMS, WhatsApp, digital advertising and push notifications, connecting with Google, Meta and other platforms. It leverages artificial intelligence to personalize these campaigns, ensuring more relevant customer interactions. The company also delivers tools to measure campaign performance across channels, helping retailers understand what is working and what needs improvement, allowing them to refine their strategies.

Complementing the marketing efforts is a dedicated team of experts who strive to maximize the value of client’s investment. WoowUp’s team, including customer success, support and integration teams, has developed a deep understanding of retail by learning through real-world problem-solving. Being highly experienced in ERP and e-commerce technologies, WoowUp becomes more than just a solution provider—a dedicated partner, working alongside clients to achieve their goals and ensure a positive return on investment.

This commitment to customer success is a cornerstone of WoowUp’s business. Clients are not locked into long-term contracts and can leave at any time without penalties, pushing the company to continuously prove its value. While some investors have suggested implementing one-year contracts to stabilize revenue, it has chosen to maintain its philosophy of customer commitment. This approach is based on the belief that as long as clients see growth and value in the platform, they will continue using it.

In addition to its cutting-edge platform, WoowUp offers strategic support through business consulting services. The company also provides an e-learning platform with courses on platform usage, digital marketing and e-marketing. These educational resources are tailored to address the knowledge gaps often presented in the retail sector, ensuring clients use the platform effectively and enhance their overall marketing and business strategies.

Delivering an intuitive CRM platform and tailored omnichannel marketing solutions, WoowUp emerges as a reliable ally for retailers seeking to navigate the complexities of customer engagement, streamline their marketing efforts and drive sustainable growth.