Since the turn of the century, technological advancements and the resulting shift in consumer demands have paved the way for the rise of the eCommerce industry. Over the last decade, online retail such as Amazon, eBay, and more, became household names owing to their ability to allow customers to shop from the comfort of their homes. Concurrently, as technology deployments became ubiquitous in the business landscape, retailers and merchants of all sizes started implementing tech-driven solutions across their operations. This holistic digitalization came with its own set of challenges, as firms were forced to hire expensive IT teams and perform complex integrations between multiple disparate deployments to manage their digitalizing operations effectively. This challenge became even more pronounced in the wake of the COVID-19 pandemic as the outbreak’s disruptions drove a meteoric rise in consumer traffic across eCommerce marketplaces. One question that troubled merchants across the globe were how to stay relevant and reach target audiences, which are fragmented across various digital marketplaces, in a cost-effective and simple manner?
NYC-based Shoppingfeed answers this question with its innovative multi-channel eCommerce software that simplifies the process of connecting merchants to the evolving realm of online marketplaces. “Shoppingfeed eliminates the need for expensive and complex IT consultations and enables businesses to seamlessly publish their products across a wide range of eCommerce platforms,” says Olivier Levy, CEO at Shoppingfeed. Apart from its revolutionary ability to connect merchants to leading and emerging markets, the company’s software simplifies inventory data synchronization and automates order fulfillment to further free up human personnel to focus on more business-critical tasks.
Shoppingfeed eliminates the need for expensive and complex IT consultations and enables businesses to seamlessly publish their products across a wide range of eCommerce platforms
According to Levy, merchants should not be worried about the technical aspects of their business; therefore, Shoppingfeed is enabling business leaders to bypass IT development costs as well as cumbersome API integration and maintenance processes. Levy also mentions the software’s rule-setting capability, which allows users to customize up to 30 rules per digital marketplace, thereby simplifying data consolidation, data duplication, and cumbersome accounting. “For example, a user can easily traverse our user-friendly interface to create a rule that states product pricing to be five percent more expensive on eBay than Amazon, the software will seamlessly start following it while generating the relevant documentation for the same,” adds Levy. Alternatively, the company also leverages its widespread eCommerce partner network, which includes Magento, Shopify, Akeneo, BigCommerce, among others, and offers dedicated connectors that simplify a client’s transition from their existing sales infrastructure to Shoppingfeed. With its partner network, both in Europe and America, the company has also helped several clients to build strong footprints across the Atlantic.
With such unmatched capabilities, Shoppingfeed has ignited several success stories since its inception. The company has helped several clients experiencing slow and inefficient product publishing in digital marketplaces transform their operations with its software’s ability to seamlessly connect and customize products across leading online stores. “Our most sought-after performance indicator is the ability to continually and rapidly onboard our customers onto eCommerce platforms in a way that is simple, affordable, and most importantly, seamless,” states Levy.
Throughout the pandemic, Shoppingfeed has helped its ever-growing clientele process transactions worth USD 1.2 billion. Levy aims to continue on this trend as the business landscape comes out of the pandemic. From a technology standpoint, Shoppingfeed is poised to incorporate AI and ML algorithms into its software and offer a service where merchants can benchmark their sales performance and compare it with their market contemporaries. To conclude, Levy reiterates the ethos of Shoppingfeed, “We will continue expanding the capabilities of our software and become the go-to-partner that merchants need in order to capitalize on the rising eCommerce opportunities.”
