Presenture
Growth-Driven Sales & Marketing for Food Manufacturers

For food manufacturers, a stable and sustainable national sales and marketing solution is crucial for long-term success. Yet many face challenges when it comes to training and managing effective teams across diverse regions. Too often, fragmented broker networks and the cost of managing them stall progress.

Presenture aces the sales game for these manufacturers, replacing outdated broker structures with a complete national sales and marketing solution. Since 1988, the company has built a proven model that drives measurable results while eliminating the burden of managing an in-house team.

Presenture is one of the most economically prudent models available for food manufacturers. It provides a fully supported infrastructure. Inside and outside sales, marketing and administration teams support this infrastructure. These teams enable seamless operations and ensure compliance across all territories and product initiatives. By connecting brands directly to a trusted, high-performing broker network and key retailer relationships, Presenture ensures coordinated execution and scalable growth.

“Our team of sales, marketing and support professionals builds and manages national broker networks on behalf of our clients, covering both retail and foodservice channels,” says Michael O. Maher, founder and CEO.

Its methodology integrates three essential components—crafting the strategy, building the broker network and managing it with accountability. Every engagement starts with understanding a manufacturer’s goals to ensure the go-to-market strategy aligns with their operations, capacity and target markets. Once handled through multiple layers of managers, these tasks are now streamlined, enabling speed to market and a cohesive national presence.

Custom Brokers, Faster Market Penetration for Retail

Presenture’s retail network currently spans more than 30,000 stores. It has developed a strong presence in fresh and perishable categories, particularly along the perimeters of grocery stores, areas where daily execution, shelf movement and category knowledge are the difference between average and excellent results.

Unlike traditional models, Presenture builds strategic broker networks customized to each client. Independent retail brokers are carefully chosen for their expertise in perishables, combined with strong retailer relationships and thorough operational knowledge. Brokers are assigned by account to avoid overlap and confusion, ensuring that responsibilities are clear and accountability is direct.

Each broker is contracted directly with the manufacturer, providing full control and a safety net, a structure that prevents disruptions and protects investments.

"We don’t just manage brokers,” says Maher. “We align sales strategy with each client’s commercial vision."

Category expectations and placement guidelines in retail allow Presenture to move quickly. Marketing initiatives and in-store merchandising are aligned with retailer category plans, keeping shelves refreshed and promotions effective. Ongoing broker training, performance tracking and compliance oversight maintain sharp execution.

Centralized administration supports the network by managing new item setup and pricing negotiations, and ensuring point-of-sale materials, branding and promotional collateral remain consistent across all stores.

The strength of this model is evident in high-stakes situations. One manufacturer approached Presenture after a national partner abruptly severed ties, leaving them without a sales organization overnight. Presenture quickly assembled a tailored broker network, restoring coverage and safeguarding the client’s market position.

Combining proven processes with a fully managed broker network, this approach gives manufacturers a resilient national footprint. Brands gain immediate access to a capable, reliable network, whether they are introducing new products or expanding into new markets. It ensures innovations reach the right shelves without losing momentum.

Strategic Coverage and Execution in Foodservice

The same disciplined framework extends to the foodservice channel, where scale and local expertise must work hand in hand. Presenture’s CRM system divides the U.S. foodservice landscape into 65 distinct markets, ensuring structure and visibility nationwide.

To cover these markets, the company trains, motivates and manages more than 30 broker organizations for each client, creating a national network rooted in strong local relationships. Established ties with nearly all major distributors give new clients confidence and speed to market.

Every engagement begins with a go-to-market workshop, an interactive session with senior leadership that builds a roadmap structured to support the food manufacturer’s business goals. The workshop covers every aspect of a launch, from target customer analysis and supply chain realities to competitive positioning and pricing strategy. Presenture then develops customized tools, including POS materials, training decks, administrative forms, and pricing guides, ensuring brokers and distributor sales reps are fully prepared to drive sales from day one.

Rapid Market Entry and Operational Efficiency

A fully managed broker network allows manufacturers to focus on growth while Presenture drives operational efficiency and accelerates market entry. Building national-scale coverage internally typically comes at a steep price. Direct sales forces demand heavy upfront investments, followed by ongoing retention, training and incentive costs. Senior leaders are often pulled away from strategy to oversee HR and performance, slowing down time-to-market.

Presenture eliminates these burdens by consolidating responsibilities under a single accountable framework. Integration with existing regional managers is seamless, enabling efficient product launches and business development while internal teams remain focused on larger strategic accounts. Manufacturers can also outsource the entire sales management function to Presenture. This streamlined approach sets the stage for an integrated sales and support system where technology and operational expertise are combined to deliver measurable growth.

Execution is powered by a proven structure. Inside teams handle administrative and non-selling tasks, while outside teams and brokers focus on building relationships and driving growth. This design more than doubles sales engagements compared to traditional broker-only models.

Technology strengthens every layer. A robust CRM system and national foodservice database provide actionable insights. Standardized scorecards and narrative-based reporting keep executives informed without overwhelming data.

“Most of our reporting is narrative-based, focusing on exactly where we are with an account, rather than overwhelming manufacturers with every activity,” says Maher.

Branding, promotions, merchandising and POS materials are handled by Presenture to accelerate the impact in retail and foodservice channels from day one. Continuous training and scalable management practices keep brokers sharp in category execution and retailer-specific requirements. Sales strategies are regularly monitored and refined to maximize results and deliver measurable ROI.

Presenture’s focus on execution today is matched by its investment in tomorrow. Advanced tools keep manufacturers ahead of the curve. AI applications sharpen reporting and insights, enabling faster, smarter decisions. Enhanced CRM analytics refine strategy, track broker performance and support continuous improvement across all markets.

For manufacturers seeking quicker access to national retailers and foodservice channels, Presenture acts as a catalyst for tangible, sustained growth. It navigates complex markets and unlocks key retail and foodservice opportunities, turning products with strong potential into measurable success.