These Proven Ways Will Make Social Media Shoppable
Eminent social media platforms like Facebook and Instagram have become stand-alone direct sales channels for several products. Let's see a few ways retailers can use social media commerce to make the best
FREMONT, CA: Online shopping has outstretched new avenues of opportunities for retailers, including social media commerce. Eminent social media platforms like Facebook and Instagram have become stand-alone direct sales channels for several products. Retailers need to change their approach toward social media and plan policies accordingly to cash in on this new opportunity.
Though retailers have been linking consumers on social media for years by running efficacious advertising, they now have the chance to capitalize on it. Platforms have developed themselves and can now sell products directly to the consumers, which they were advertising until now. Social media platforms are evolving and turning into commercial hubs, thus altering the online shopping journey of a customer.
Following are a few tactics retailers can use to improve social media commerce.
To cash in on social media opportunities, retailers must build a good rapport with the consumers. Tools like Hubspot and Marketo can support and accomplish this by raising engagements in social media platforms using automated chatbots. Zapier integrations incorporate platforms other than Facebook and make it an extensive marketplace.
Integrate Social Commerce with eCommerce Platforms
Retailers managing the eCommerce platforms should understand that integrating the eCommerce platform with the social media platforms can help boost sales, apart from just marketing the products. BigCommerce is a social commerce tool that allows the integration of multiple sales channels and manages omnichannel strategy.
Focus on Low-Cost Products
Low-cost products attract more to take action immediately. People don't browse the social network to find any specific product; rather, to look at some engaging content, posts uploaded by friends, and favourite celebs. While doing these, if they come over any exciting product that is too low cost, they are likely to buy it more often than purchasing any high-priced products.
Collect E-mail Addresses
After reading the point above, retailers may go clueless about how to sell high-priced products. Social media channels may not straightaway sell expensive products, but they certainly pave the way for it. Once a customer purchases a product from social media, retailers must ask for their e-mail Ids during the checkouts. Sending a customized e-mail elaborating the characteristic of an expensive product can be extremely helpful.
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