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Retail Business Review | Wednesday, December 07, 2022
Mobile commerce (mCommerce) encloses all transactions on mobile devices- including mobile-optimized websites and applications.
FREMONT, CA: Elevated customer anticipations for value-added services and allowed the emergence of payment-allowing technologies and an open and cooperative payments ecosystem. With this new ecosystem, customary payment processing is foreseen to fade.
Rather, payment infrastructure needs next-generation tools to improve customer experience. Furthermore, as a part of the technological transformation, varied trends are appearing and reshaping the payments value chain.
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Millions of smartphone users employ peer-to-peer (P2P) transactions, the electronic money transfer made from one person to another with an intermediary service. In a P2P payment application, an individual's account is connected to one or more of the user's bank accounts.
The most attractive benefit of P2P transfer is the cost since all transactions ensure electronic. P2P network users can also enjoy transparent pricing. Moreover, these networks are secure since very little personally identifiable information is connected to transactions.
Mobile commerce (mCommerce) encloses all transactions on mobile devices- including mobile-optimized websites and applications. Payment wearables are expected to be the successors of mobile devices. Using mCommerce, users can pay bills, buy & sell goods and services, plus many others.
Artificial intelligence also is changing the payment ecosystem by enabling an enhanced customer experience and adding a layer of security to transactions. For instance, AI understands customer habits, with which financial institutions can precisely validate an individual's identity and control account takeover and fraud.
Innovative payment technologies have been made through payment network advances and collaborations. For instance, the traditional method of determining payment accounts by account numbers is now substituted by EMV (Europay, Mastercard, Visa) technology with unique single-use codes. This change has made more secure payments for in-person digital transactions.
Studying these emerging trends promises persistent improvement in financial transactions with enhanced transparency, flexibility, customer experience, and security measures. Yet, lagged adoption of these trends negatively affects the financial institution and customers.
They may miss digital payment technologies' rich user experiences and opportunities. Ensuring digital adoption will help solve these challenges and enable the banking process aided by comprehensive security offerings.
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