Tamper-proof packaging, non-returnable packaging, and innovations in sustainability are some of the latest packaging trends.
FREMONT, CA: Every year, new packaging trends emerge as a result of changing consumer habits and a shifting trading landscape.
These are some of the latest trends in retail, e-commerce, and industrial packaging:
Packaging that is tamper-proof: In the aftermath of the pandemic, e-commerce has seen tremendous growth, forcing retailers to rethink their approaches and creating an unprecedented demand for packaging materials.
Delivered goods, of course, require concerted efforts to ensure their safe passage. Retailers have responded to this concern by introducing tamper-proof packaging into their fulfillment operations. As a result of this decision, the consumer is reassured that undue contact hasn't been made with their parcel and evidence that an attempt has not been made to open it.
Businesses across a range of industries have relied on tamper-evident packaging as covid concerns remain prevalent, and web purchases grow in popularity.
Packaging that can be returned: As consumers strive to minimize the environmental impact of their shopping habits, web shopping has created a growing demand for returnable packaging.
By using returnable packaging in fulfillment operations, organizations simplify the returns process for customers, strengthening their brand's commitment to improved customer service.
Automated packing: Recent years have seen an increase in the popularity of automation in warehouse and fulfillment operations, and as e-commerce shopping continues to grow in popularity, businesses will continue to integrate tray erectors, packing machines, lidding units, and inline labelers into their operations in the coming years.
Sustainability innovations: We can expect even more design innovations next year in response to the ever-growing demand for plastic-free, recyclable, and reusable packaging items. Paper-based envelopes, biodegradable loose fill, ultra-strong single-wall cartons, compostable void fill, and self-adhesive paper tape are just some of the solutions that have been available for years.
Packaging experiences that are interactive: A growing number of suppliers offer 3D visualization software to clients so they can preview and adjust packaging prototypes, while carton designs allow consumers to connect to social media channels and e-commerce platforms with tablets and smartphones. Technology integration into packaging is becoming increasingly popular. QR codes, NFC tags, and image recognition are just a few of the technologies that can be used.
As with modeling software and customer engagement-driven designs, augmented reality tools allow companies and consumers to interact with packaging by overlaying graphics, displaying brand information, and creating virtual environments. Retailers and manufacturers are able to create a greater connection with their customers by creating an immersive and memorable unboxing experience.
