Mikmak Upgrades Global E-Commerce Acceleration Software with Definitive Agreement to Acquire Waven

Retail Business Review | Tuesday, February 28, 2023

Multichannel brands will be armed with MikMak 3.0, the most advanced eCommerce-enablement and analytics platform globally.

FREMONT, CA: “Today's leading brands want a single platform for eCommerce enablement and analytics across all their media channels and brand websites around the world. They want the most robust inventory and sales data set that touches over 3000 retailers worldwide. They want a platform so easy to use that they never have to get IT involved. They want best-in-class customer support with the option to do everything on their own. They want all of this in the name of driving profitable brand growth,” says Rachel Tipograph, Founder and CEO of MikMak. MikMak, the industry-leading eCommerce acceleration platform for multichannel brands, signed a definitive deal to acquire Swaven, a major provider of eCommerce enablement and analytics software in Europe, the Asia-Pacific, and Latin America. Merging these two businesses will pave the way for MikMak 3.0, the most cutting-edge eCommerce enablement and analytics platform available.

“The acquisition of Swaven better enables us to meet these needs. This acquisition is just the first hint of all of the major innovations planned for MikMak in 2023 as we continue to build upon our commerce marketing tech stack and become a global leader in the industry,” adds Tipograph.

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With its product discovery and checkout solution for brand websites and media, MikMak is at the forefront of eCommerce acceleration. Its patent-protected, game-changing technology is used to power multi-retail selection and checkout within online video marketing campaigns. The purchase of Swaven is the latest step in the company's effort to provide brands with a comprehensive omnichannel view of their customers.

The combination of MikMak's robust North American retailer marketplace and Swaven's international network allows an unrivaled value proposition for both local and global businesses with over 3000 retailer integrations spanning over 20 industries and 80 countries. The merged firm will now service a Gross Merchandise Value (GMV) of $2.4 trillion with a stronger presence in the EMEA, APAC, and LATAM regions. The acquisition enhances the company's position in the Commerce-Marketing market, which has a $120 billion Total Addressable Market (TAM).

Combining MikMak with Swaven to produce MikMak 3.0 provides worldwide consumer brand partners with self-service media campaigns and brand.com solutions. It expedites and simplifies implementation immediately. It also provides unequaled data quality and scalability, with retailer-direct feeds that allow brands to see precisely how their marketing channels spanning search, social, video, display, influencers, brand.com, and more lead to sales that can be properly attributed.

"To navigate the ever-changing and fragmented eCommerce and media ecosystem while driving profitable growth, brands need to harness all consumer signals from around the globe in one place. MikMak and Swaven have helped us make this possible at Remy Cointreau," says Rich Sileo, Vice President - eCommerce at Remy Cointreau.

“Understanding the customer journey, and how it differs by region, retailer, and media platform is invaluable to COTY. With the success we had with MikMak in the US market, we encouraged them to explore their capabilities globally which led to them meeting Swaven. The eCommerce, media, and website data that MikMak and Swaven combine worldwide will create boundless possibilities,” says Kevin Shapiro, Senior Vice President US Marketing - Consumer Beauty at COTY.

MikMak 3.0 will provide more advanced analytics and direct connections with many third-party data visualization, analytics, and product information management (PIM) platforms. This release is anticipated for early this summer. Moreover, embedded ad units and integrated coupons will accelerate the path to purchase, thereby enhancing the shopping experience.

“MikMak is the ideal partner to take our advanced technology platform to the next level. Our combined expertise and innovative solutions make us the most agile global player in our industry. We can, in a single platform, address the challenges brands face in operating and adjusting their digital and retail mix,” says Laurent Quatrefages, Co-Founder and CEO of Swaven.

"Our customers are already benefiting from the combination of our companies with a ready-to-use platform. We are honored to have a partner who shares our ambitions to accelerate growth and revolutionize the industry with disruptive digital technologies, adds S©bastien Thiberge, Co-Founder and COO of Swaven.

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