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Retail Business Review | Sunday, January 31, 2021
Plant-based wellness category leader establishes impregnable staying power with a stronghold in performance and wellness product offerings.
FREMONT, CA: “At Kadenwood, we strive to produce and develop the best products, understanding our consumer's demand for safe and trusted brands that enhance their daily health routines," says Erick Dickens, Co-Founder, and CEO of Kadenwood. Kadenwood has purchased Probulin, a worldwide known probiotic and microbiome health brand. The cooperation enhances Kadenwood's premium array of plant-based wellness products by introducing additional retail and e-commerce distribution channels to provide high-quality over-the-counter goods to consumers worldwide.
"We have made strategic decisions to invest in like-minded, plant-based wellness brands that share our vision as we look to increase our distribution and global scale. The team behind Probulin has developed an exceptional following. We welcome the team's depth of experience as we further Kadenwood's mission to accelerate mainstream adoption of high efficacy, plant-based wellness products, including the quickly expanding microbiome health category," adds Dickens.
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The dynamic expansion of Kadenwood has been largely attributable to its proprietary product development, which has established the quality bar for the market with its formulations and distribution techniques. As consumers place a renewed emphasis on daily health management, the company's expansion into the probiotics market is a natural progression. The company has achieved many milestones within the wellness category, including its position as the leading provider of reliable CBD products.
Probulin, a Hempfusion Wellness, Inc. subsidiary, takes pride in its exclusive intellectual property and "cold and protected" delivery to guarantee optimum efficacy by supplying live cultures. Since its 2013 inception, Probulin has exhibited comparable development, becoming one of the leading probiotic suppliers and a best-seller at Sprouts.
"The microbiome health category has quickly become one of the fastest growing adoptions by consumers who understand the importance of digestive balance and health," says Kadenwood Executive Vice President Cris Weekes. "Probiotics complement the plant-based wellness strategy Kadenwood has deployed and will provide more opportunities for science-based products for a broad consumer base."
The leadership of Kadenwood has fostered retail collaborations with major retailers such as CVS, Kroger, Safeway, Albertsons, Walgreens, and Publix, among others. Currently, Kadenwood goods are accessible at over 22,000 retail locations.
Probulin will continue to be offered internationally through critical retail partners, including Sprouts and others in the Natural Channel, Drug Channel, and e-commerce market.
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