It is possible to incorporate digital branding into the physical store directly at the point of sale, thanks to retail shelf technology.
FREMONT, CA: Almost every aspect of daily life has been affected by technology. The retail outlet is now included in this, and the digital revolution fuels even the shop shelf.
The new technology
Using Edge Media's Shelfies, digital screens may be attached to the shelves of a retail store. Ads and promos can be played at the exact moment when a customer is making a purchasing decision. Using Shelfies is entirely free for shops. Brands pay Edge Media to use their screens for advertising purposes, and edge Media provides and maintains the screens.
Because of this, they're a good fit for retail establishments. Traditional in-store branding methods like cardboard floor stands take up a lot of space.
Several firms are working on electronic shelf labels, and Displaydata is one of them. In the same way, as Shelfies may be attached to shop shelves, they display prices and product information.
It's no surprise that Cooler Screens are making their way into brick and mortar stores. In most supermarket cooler aisles, clear glass doors are used so that customers can view the products as they pass by.
Digital displays can show everything from commercials to products and prices on Cooler Screens, which replace the glass door. It is possible to adjust prices dynamically to promote sales and special deals. Customers can also access extra information, such as nutrition facts and user reviews, on the site.
What is the impact of retail shelf technology on brand recognition?
There are a variety of ways retail shelf technology can influence brand identity. Packaging design that works both digitally and physically is vital in the short term.
Additionally, a design that can be scaled up and down is essential. Using digital advertising technology like Shelfies will impact brands that are readily identifiable on the shelf edge of a retail store. Customers need to instantly identify a brand's digital identity through the use of cooler screens. Compared to Shelfies, the Cooler Screen uses virtual product packaging, which poses a unique challenge for product designers. In the long run, retail shelf technologies offer a new way to communicate with customers. Displaydata’s digital labels, for example, could improve traditional on-package branding.
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Customers can get more information about a product through digital labels than they can from the container itself. This includes information on the product's origin, production or growing procedures, and its benefits. Redesigning and reprinting of actual packaging would be necessary if you wanted to use them to showcase recent awards or other honors. QR codes and barcodes can also be used to bring up reviews and additional information for clients. So, companies may take advantage of this by focusing on visual impact and recognition rather than cramming in all product information.
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