A point of sale with a clienteling feature allows store associates to recognize consumers who have a profile with them, allowing them to provide highly tailored and relevant product advice.
FREMONT, CA: Despite the indisputable development of online shopping, physical retail, and the experience that comes with it—going into a store and discovering new things in person, seeing, handling, and testing them in person, putting them on, and asking a store assistant for help—remain vital. Point of Sale (POS) system has grown over the last decade from a single cash register at the checkout counter to a collection of valuable touchpoints at the heart of the entire retail experience.
Here are some of the ways that the retail POS functionality is improving and helping to improve the consumer experience.
Bringing POS to the Customer's Device
Running a POS on a mobile device like a smartphone or tablet is already routine in the industry. While merchants are currently investigating the possibilities presented by this method, they are also aware that more customers want to be able to connect with retailers using their own mobile devices.
Personalizing the Experience
Today's POS systems are simple to use and can assist in customizing the experience to meet the demands of the clients. A POS with a clienteling feature, for example, allows store associates to recognize consumers who have a profile with them, allowing them to provide highly tailored and relevant product advice.
Employees in the retail industry need to be able to immediately access shop transactions or sales data from their mobile devices, no matter where they are. Cloud technology is now widely used in the retail business because it permits retailers to connect customer, transaction, and inventory data with omnichannel orders and make all of the information available to store associates in real-time. This amount of data also enables retailers to provide tailored brand experiences, limitless aisle shopping, create customer-centric offers, and improve store fulfillment and inventory management.
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