Thank you for Subscribing to Retail Business Review Weekly Brief
Retail Business Review | Tuesday, March 01, 2022
Different factors have a bearing on retail businesses. These factors, despite the geographical area, influence the retailing business to a great extent.
Fremont, CA: Factors Affecting the retail businesses are
1. Store Location:
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
The retail store in a busy market has much more chances of success than those in isolated places. This is because it has a great extent of influence on the success of the business. Since the store selection is a permanent and irreversible decision, great care must be taken while selecting it.
2. Store Ambience:
Ambiance means the atmosphere of a place. Therefore, the ambiance of the retail store must be such that it attracts the customers and soothes them. Generally, the chain stores have the same ambiance irrespective of their locations.
3. Variety:
To a great extent, the customer is attracted by the variety of articles in the retail store. Furthermore, all customers expect various goods of the latest fashion from the retailer. Therefore, the retail store has a large variety of articles likely to attract many customers.
4. Store Layout:
The store layout means the retailer manages the articles in the store. It includes arranging the goods properly, keeping the same goods in one place, keeping the store neat with clean surroundings, arranging for a proper exhibit of goods in show windows and shelves, etc.
The store layout is an image of the store to the customer and impacts the customer's decision to enter the store. It also positively impacts the employee's productivity since they are very clear about the location of the articles and find no difficulty showing them to the customers. Thus a store that is properly managed attracts customers.
5. Demographic Factors:
Several demographic factors affect the retail business.
These are:
(i) Intake habits of the people- The consumption habits of the prospective customers must be studied properly before starting the retail business.
(ii) Family structure- The family structure also affects the retail business. The family structure may be collective or nuclear.
(iii) Number of working women – This also influences the retail business. If the number of working women increases, they are likely to spend more than the housewives and vice versa.
(iv) Consumption habits – The consumption habits of the people affect their buying decisions of the people. If people are in the habit of buying branded goods, then a retail store selling a variety of branded products is more likely to succeed.
6. Add on Services:
Add-on services imply the extra services the retailer provides to the customers in addition to the normal goods being offered for sale. These extra services may include financing facilities on purchased articles, free home delivery services, after-sale services, gift wrapping, loyalty programs, etc.
7. Behavior with Customers:
The retailer's and employees' behavior with the customers also affects their sales volume. For example, a person who is very courteous and keen to listen to his customers is more likely to attract customers than others.
8. Socio-Cultural Environment:
The socio-cultural environment of any area affects the retail business. In addition, the retail business needs to follow the socio-cultural and moral values of the people in the area where it operates. Therefore all these factors must be considered properly for the success of the retail business.
More in News