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Retail Business Review | Friday, November 18, 2022
Without clear sales goals and an action plan, you and your employees won't know what target to work toward.
FREMONT, CA: Setting sales goals is more than just throwing out a number. Focusing on specific key performance indicators (KPIs) and sales metrics is important to help you reach your business goals. You'll also want to ensure that your goals align with historical sales data and available resources.
But you require more than one primary goal to succeed. So by quickly making and fulfilling small goals, you and your team will feel more inspired and confident to build up to your higher, overarching sales goal.
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Why do you require sales goals?
Without clear sales goals and an action plan, you and your employees won't know what target to work toward. You'll likely never get there if you don't know where you're heading.
Having clear sales goals leads to overall business success and will aid you:
• Measure sales performance
• Guarantee sales partners feel responsible
• Create sales goals that you and your staff can imagine
• Encourage yourself and your team to achieve sales goals
Types of sales goals
There are several types of sales goals that you can set based on your business model and resources. Here are a few to consider:
1. Annual goals
Annual sales goals are set to reach them within the next year. Usually, these goals specify the overall sales revenue of your retail business within one fiscal year. This way, you and your staff can align on objectives and priorities to collaborate on, setting shorter-term goals such as quarterly, monthly, weekly, and even daily sales targets to help you work up to reaching your annual goals.
2. Quarterly, monthly, weekly, and daily sales goals
Annual goals notify your overall sales strategy, but setting quarterly, monthly, weekly, and daily goals aids break them down into more achievable steps you can measure along the way. These goals are easier to reach, which will keep you and your staff motivated throughout the year.
3. Individual goals
Setting certain goals for yourself or each of your sales colleagues provides a sense of ownership and responsibility. These goals can be determined daily, weekly, monthly, quarterly, or annually. But shorter-term objectives normally work better for setting every goal, as you can measure them faster. You'll want to target to surpass performance metrics from the period before and also observe sales history to set realistic goals.
4. Team goals
Including your whole team in setting sales goals can boost employee engagement and provide insights into what your sales staff can manage. This will help raise the probability of attaining them. You can do this by having quarterly, monthly, and weekly meetings and supporting all employees to give feedback and set goals. Doing this will also encourage teamwork and a healthy level of competition.
5. Activity goals
Actions you or your sales partners can take during the sales process, disregarding factors shoppers contribute to the equation, our activity goals. They help give a level of control over enhancing performance.
Activity sales goals may comprise the number of:
• Conversations began through a virtual clienteling app
• Post-purchase email campaigns sent
• Engagements with potential customers on social media
6. Stretch goals
Pushing yourself and your team to raise initial sales goals are what we call stretch goals.
Usually, these goals involve incentives or rewards to motivate employees to surpass their quotas. Stretch goals should be challenging but attainable.
7. Waterfall goals
Waterfall goals enable you to build upon goals over time. Instead of setting much larger new goals, you can raise them gradually weekly or monthly.
8. Sequence goals
Prioritizing goals by which ones add the greatest value when achieved is how you can create sequence goals. You can guarantee you're first hitting the goals that impact your bottom line the most. Hence, even if you or your associates don't meet every goal on the list, you'll achieve the ones that immediately impact your sales revenue.
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