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Developing A Benchmark Approach: 7 Ways Smart Retailers Do It
Retail Business Review | Wednesday, February 09, 2022
In this developing digital era, retailers should adopt new approaches to empower their customers and promote their products.
FREMONT, CA: In this digital age, consumers embrace the advent of new technologies and are learning to leverage their power. Consumers do not elect to leave their comfort zone and wish to achieve their needs without moving an inch from their desk.
These consumers await an experience to be availed by stores during face-to-face interaction without really entering the stores and making a purchase. Learning modern-day consumers and providing the right platform to fulfill their needs is the primary concern of most retailers in this digital world.
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Therefore, the retailers should think beyond the demands of their prospective consumers that can meet their necessities at least to the borderline. In this regard, e-commerce can aid retailers in retaining their customers smartly.
The retailers should smoothly adopt new strategies to sustain themselves in this ever-changing consumer buying behavior era. Almost all retailers have enrolled their business online, thus promoting their products on different platforms.
Still, the retailers cannot stop with this and should discover new approaches to stay at the forefront ahead of their competitors. For instance, segmentation of customers based on their location, behavior, context, and interest can help them better understand the customers while accurately addressing their needs.
Smart retail data analytics capture critical metrics the organization's employees can access. In-store retail analytics supports identifying the interest of potential customers within the organization.
It merely accepts the processes of discovery, interpretation, and communication of meaningful patterns in data and applies them to retail store operations. In doing so, retailers can get more insight into the performance of their business on both micro and macro scales.
Here are a few new approaches CIOs can adopt to continuously engage retail consumers.
Experiential activation
Experiential activation is a new form of marketing, including event, participation, live, experiential, brand activation, and brand experience marketing focused on creating long-lasting and meaningful connections with customers.
As per a recent study, 58% Of industry experts have adopted experiential marketing to captivate their customers. Earlier this year, Sephora, a Paris-based French multinational chain of personal care and beauty stores, installed an intelligent digital mirror built with artificial intelligence (AI) technology in its flagship store in Madrid on Calle Serrano.
The mirror employing a smart engine acquires insights about the person in front of it regarding gender, age, look, and style. This helps deliver hyper-personalized experiences to shoppers. It then recommends products such as moisturizers, lipsticks, and fragrances to power their look.
The mirror show provided with QR codes enables customers to purchase the products on the company's website and also allows them to locate the product quickly in the retail store. This specific type of marketing is getting attraction to customers.
Virtual zones
Virtual zones, another form of smart retail, target the customers at the street level. It creates a V-Zone, or geofence, that derives the power of GPS covering an area ranging from a few meters to a few hundred meters.
It trails the customers whenever they pass the V-Zone. It then notifies the customers by giving them information about the nearby shops of interest. Additionally, the system can support as many beacons and sensors with the ability to deactivate or reactivate when required.
Smart analysis
Through smart analysis, retailers can earn insights into campaigns. For example, the heat maps generated help calculate the number of times customers visit a particular area, while the footfall figures help determine the count of customer visits. In addition, this analysis helps retailers further incorporate add-ons that can profoundly impact the frequency of customer visits.
Customized media campaigns
A customized media campaign is another method to connect with the audiences and encourage them to buy a product. Here, interactive media content is delivered straight to the user's devices. It works in a way where a first-time visitor will get an irrelevant message compared to the one who has visited the store a few times.
Once the new visitors' preferences are identified, relevant messages stimulating their curiosity to buy will be sent. Another example will be if a customer spends a predefined amount of time near a particular section. He/she will be notified about the existing discount on items in that section. This feature can help identify the target customers, thereby retaining the customers.
Indoor navigation
Using 3D maps for navigation and routing, indoor navigation helps shoppers find the accurate location of the desired product and places they would like to visit inside the store. At the same time, the customers can locate their position as well.
Facial recognition and machine learning
Facial recognition and machine learning capabilities built into a kiosk eliminate the need for additional sales staff, allowing the shoppers themselves to interact and know the prevailing discounts.
The kiosk has a camera and digital display. When a shopper operates the kiosk, it identifies the gender and age and displays the offers available on the screen. This smart retail technique allows the delivery of relevant offers to the right customers.
Also, with pre-configured tags programmed in the smart retail platform, customers can look for the most appropriate tags that suit them.
Conversational platform
Modern-day consumers have enormous opportunities to share their experiences and valuable information, providing reviews, asking for recommendations, and leaving comments.
The platform allows real-time conversation with the customers. These personalized conversations support responding to the customers directly on the smartphone. Also, the customers can give suggestions while clearing their doubts with the retailers.
Retailers face complex challenges with switching customers' buying habits. Hence, it becomes crucial for them to comprehend their customers thoroughly and cater to their needs. Research is the sole approach to gaining insights into the consumers' behavior, whereas digital platforms are unique solutions that can cater to their needs.
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Custom store fixtures can create a unique shopping experience, which is essential for retail success as differentiation becomes more important.
Differentiating your store from the competition is the key to attracting and retaining customers in this competitive retail climate. Retailers who wish to create a unique shopping experience that enhances the consumer experience and uniquely highlights their products increasingly use custom store fixtures. Custom solutions have more advantages than standard fixtures, including cost control and visual merchandising.
Aesthetic Appeal Meets Functionality
Custom store fixtures set a store's aesthetic and perform perfectly with the space and the brand. This, in turn, makes the merchandise shown much more inviting. Standardized fixtures, as convenient as they might be, can only meet some of every store's exact dimensions and aesthetic aspirations. At the same time, a custom design would be made to reflect the personality of the store in question through innovative shapes such as curvy countertops and wavy cabinets, down to unique material choices other than the usual metal, laminate, or wood.
Personalized fixtures are not just a form but serious functionality, from mobilizing on wheels to changing them into secure display cabinets of valuable items, complete with technology like touchscreens for an interactive customer experience. This is also crucial regarding flexibility to meet legal requirements, such as ADA compliance and providing everybody with shopping access.
Customer Experience Reimagined
Shoppers are increasingly seeking more than a transactional purchase; they expect a memorable in-store experience. Custom store fixtures play a central role in this shift, directing attention to specific products while reinforcing the overall atmosphere of the retail environment. Bunzl Retail Services , as profiled at, supports retailers through integrated store solutions that align fixture strategy with broader operational and customer experience objectives. A customer-centric fixture design emphasizes ease, accessibility, and intuitive navigation, helping ensure that shopping remains straightforward and engaging. Such environments can encourage longer visits and stronger brand recall without relying solely on promotional tactics.
Beyond the Aesthetic: The Role of Expertise
While the appeal of custom store fixtures is undeniable, their successful integration requires a blend of artistic vision and practical know-how. Yes, retailers can have an innate sense of style, but creating a cohesive and functional shopping environment requires store and fixture design experience. Professional advice becomes indispensable in trying to make the best of the shop layout from the beginning and focusing on every detail that may contribute towards a tempting shopping experience that would entice customers into staying longer and buying more.
V-FormUSA Co., Inc. , profiled at, delivers custom store fixtures that enhance customer experience and functional retail environments.
Custom Store Fixtures: The Verdict
From aesthetic appeal and functionality to the customer experience created, these customized solutions will be of prime importance to retailers seeking to make it big in an overcrowded marketplace. With retail's continual change and evolution, one thing that is certain about the future of shopping is the adaptability and customer-oriented design of custom store fixtures.
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A retail marketing strategy is a workable plan for creating and promoting goods that will draw in, retain, and increase sales. It's critical to continuously assess and develop a marketing strategy, regardless of your level of experience as a business owner or your level of startup retail experience.
Here are tips for developing a retail marketing strategy:
Develop Curb Appeal
The first stage in creating a retail marketing strategy is to look at the outside of your store and fairly consider the message you’re sending. Unfortunately, storefronts are easily neglected as business owners often rush inside to get to work.
Still, for your possible customers and bystanders, the storefront is their initial impression of your business. Hence, the outside should be—at least—tidy, appealing, and newly painted with polished windows and a clean sidewalk.
Along with relentless cleanliness, retailers should also consider their strategies to lure customers inside. A high-quality and well-designed storefront informs customers you have quality, interesting products here. If you have an old-fashioned or dirty storefront, customers will pass by.
You don’t need to go all out. You can work on affordable updates like a new coat of paint or power washing your outward bricks and sidewalk. Substitute dated exterior light fixtures, making fun of your store hours sign for a modern door decal, and include some planter boxes that can be loaded with seasonal plants.
Organize Your Retail Displays
You intend to make your merchandise do some of the tasks for you. Effective product placements can attract shoppers, direct them through your store, and enhance overall sales.
When planning your retail display, follow these common guidelines:
Display new and seasonal products at the entrance : Entice customers with seasonal or holiday displays and trending products; maintaining the front of your store fresh also provides regular shoppers something new to browse.
Place traffic-driving products toward the back : Locate your bestselling things or sales racks at the backside of the store so customers are required to walk past and visit all of your other merchandise.
Emphasize impulse buys at checkout : Stock small, low-cost items like candy, toys, makeup, or electronic supplements by the checkout counter, so customers pick them up while waiting to check out.
The two most significant parts of retail merchandising are that your displays stay tidy and that you convert them often. Products should often be organized for customers, and fresh displays keep them coming back to see what’s new.
Monetize Your POS
The POS is your work surface or where customers finish a purchase. High-end boutiques and corner stores can monetize this area by showing smaller, relatively less pricey products customers might have forgotten they required or items shoppers will be lured to pick up while waiting in line.
For example, grocery stores generally have candy bars, mints, gum, magazines, and batteries lining their checkout counters. In addition, attire stores may have items like wallets, hair accessories, or jewelry.
Several wholesalers that supply these smaller items provide free counter displays specifically for point-of-purchase (POP) sales. Employ those free displays to test out, placing various products at the counter until you observe what works, then design a more stylish display that matches the rest of your store.
Boost In-Store Brand Engagement
Another retail marketing strategy is to get your employees involved and engaged in talking to consumers.
As far as nonverbal engagement goes, retailers can:
Exhibit social media handles : Many stores and boutiques display simple signage asking shoppers to follow their Social media accounts; letter boards are inexpensive and effective.
Provide discounts for customer reviews or check-ins : Provide shoppers with a small discount for leaving a review or checking out your business on Facebook.
Host a discount contest : Put a jar at checkout to gather customer contact details for a chance to win a seasonal product bundle.
Sell Custom Products
Custom products are possibly one of the first things that come to mind when creating a retail strategy. Whether manufacturing a patented invention or forming a simple private label line, possessing products that shoppers can’t find anywhere else is a major step in increasing brand loyalty and name recognition and can be a fantastic sales driver for your business.
Apart from distinguishing you from your competition, custom products form unique and memorable customer experiences.
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Many firms have spent the past few months assessing their operational skills, particularly logistics and fulfillment, as the busy holiday shopping season draws near. The cooperation of a brand and its third-party logistics (3PL) supplier is often essential to the success of these operations. These partners must monitor key performance indicators, carefully examine operational data, and maintain constant contact to prosper throughout the busiest Christmas season and ensure effective fulfillment, delivery, and refunds.
Demand Forecasting:
Effective demand forecasting is the foundation for proficient inventory management, a crucial aspect of logistics that must function optimally during the holiday shopping period when consumers anticipate the availability of desired products.
Companies can analyze past sales data, market trends, and consumer behavior to anticipate seasonal demand fluctuations, considering variations due to promotions and actual sales figures. How they utilize this information can significantly enhance their logistics operations. By employing accurate forecasting and sales analytics, brands and their logistics partners can strategize monthly, weekly, or daily to ensure that inventory and staffing requirements are adequately fulfilled.
Order Cycle Duration:
In the retail sector, rapid order processing is a key indicator of effective logistics operations and outstanding customer service. Challenges may arise during an order, but brands possess the capability to swiftly detect and resolve these issues. This is achieved by closely monitoring order cycle and lead times, which represent the average duration from when an order is placed, either online or in-store, to the moment it is received by the customer.
By collaborating with a third-party logistics provider (3PL), brands can oversee order processing at each stage to identify bottlenecks and inefficiencies within the logistics framework. By analyzing these metrics, brands can effectively address and rectify problems during the picking, packing, shipping, and delivery phases, thereby ensuring that customers receive their orders promptly, well before their holiday festivities.
Order Precision:
The peak season does not tolerate mistakes. Brands and their third-party logistics (3PL) partners must function with efficiency and precision during these periods to avoid errors in picking and shipping, which can result in dissatisfied customers, expensive returns, and loss of clientele.
Fortunately, 3PLs can gather various data points that assist brands in assessing the performance and accuracy of their fulfillment and last-mile delivery processes. This data can encompass vital insights from metrics such as picking accuracy, timely shipping, complete on-time deliveries, and overall success rates. A top-tier 3PL partner should transparently provide these significant data metrics.
By utilizing these metrics, brands can evaluate the effectiveness and quality control practices of their 3PL operations, ensuring that customer expectations are fulfilled during the peak season and thereafter.
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Retail analytics is revolutionizing business operations to improve decision-making, improve customer satisfaction, and increase revenue. Retailers are depending more and more on analytics to stay ahead of the competition as rivalry heats up and consumer behavior changes quickly. Beyond just monitoring sales, retail analytics allows for clever pricing, targeted marketing, accurate inventory control, and more. Businesses can make real-time price adjustments to optimize revenue by examining rival pricing, past trends, demand swings, and market conditions.
Customer Personalization and Behavior Prediction
Retailers can use advanced data modeling and AI-powered algorithms to analyze customer demographics, purchase history, browsing patterns, and social media behavior. It allows businesses to present individualized product recommendations, targeted offers, and personalized shopping experiences online and in-store. Analytics tools can segment customers into distinct groups based on their shopping preferences, enabling more focused and relevant email campaigns.
Behavioral analytics supports churn prediction by identifying signals of disengagement and enabling proactive retention strategies. Retailers leverage predictive analytics to predict consumer demand, which helps them ensure better stock levels for popular items while minimizing discounts on items that sell less quickly. The strategy enhances inventory management, improving sales performance and reducing waste due to overstocking or markdowns. By understanding what drives consumer decisions, retailers can develop more effective product placement strategies and streamline customer journeys across all touchpoints.
Inventory Optimization and Dynamic Pricing
Retail analytics provides granular visibility into stock levels, sales velocity, supplier lead times, and seasonal demand trends. It helps retailers optimize stock across warehouses and outlets, minimizing excess inventory while ensuring high-demand products are always available. AI-driven inventory systems can automatically trigger reorders or redistribute products based on real-time sales data, reducing out-of-stock incidents and operational costs. During high-demand periods, prices can be raised strategically without affecting conversion, while discounts can be applied more effectively to move stagnant stock.
Retail analytics reduces waste, improves turnover, and efficiently uses shelf space. As retail environments become increasingly omnichannel, analytics ensures inventory alignment across online and offline platforms, enhancing overall supply chain agility. Whether personalizing customer interactions or refining backend operations, the high-value use cases of retail analytics are reshaping the industry’s future. Retailers that leverage these insights effectively are better equipped to meet consumer expectations, streamline processes, and sustain long-term growth.
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