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Retail Business Review | Wednesday, March 09, 2022
Buying from the same market each week since they have the best fruits or visiting a certain boutique because it carries the trendiest clothing, a real-life, genuine connection between a customer and a merchant has been a part of the process. Here are the trends on how technology can change retail businesses.
Technology is often the culprit, but many digital technologies fuel retailers' ability to evolve and take customer relationships to a new level. They're also boosting efficiency and lowering costs.
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AR
When virtual reality grabs the headlines, augmented reality drives change within the retail space. Vendors can take advantage of AR in numerous ways. One of them is embedding AR in apps and deploying smart mirrors in stores. One of the biggest is integrating AR in apps and employing intelligent mirrors in stores.
It can extend from cosmetics, eyeglasses, and clothes to furniture, carpeting, and paint. Even home clients can also utilize a version of the technology. For example, after the facial scan, the shopper gets suggestions for glasses based on age, gender, and facial features, and they can compare numerous designs quickly.
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AI
AI is varying the way how retailers interact with customers. Here are several means to extract value from AI:
- Customer service chatbots
- Image recognition used in online shopping
- Voice identification for customer authentication or digital assistants
- Optimizing promotions and product recommendations
AI can deliver a more detailed view of customers and their behaviors. It can abstract images, video, sound, and text and interact with IoT sensors in stores and homes.
IoT
The IoT is impacting Retail. Businesses and consumers are dealing with the IoT, from automated mobile checkouts to personalized ads. For example, digital signage and magic mirrors can display different clothing styles. In addition, the ability to track shelf activity in real-time, automation, and checkout improvements, including automated checkouts and connected devices and systems, optimize physical store layouts.
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