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Retail Business Review | Friday, May 20, 2022
It is estimated that around 30% of all web traffics is created by bad bots. However, the detection and deterrence of these bots are tremendously difficult as they are quite complex and sophisticated.
Denial of inventory, credential stuffing, scalping, scraping, and Layer 7 DDoS attacks are some of the constant awful bot attacks that online retail and e-commerce businesses face. It is approximated that around 30% of all web traffics is created by bad bots.
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Unfortunately, the identification and deterrence of these bots are hugely difficult as they are quite complex and sophisticated. As a result, bot attacks make the website's performance feeble and lead to site downtime, sensitive customer data exposure, and revenue loss. This article discusses the top 3 kinds of bot threats and ways to stop them.
Scalping
Scalping is as simple as a real-world event black-ticket seller who purchases tickets in bulk and resales them later at a high price. Likewise, malicious scalper bots buy up limited-edition items to sell them later at a higher price. Even though the scalper bots are hard to beat, a specialized bot protection solution will detect and block them. Moreover, they identify the malicious attempts 24/7 and pop in the dashboard of the retailers to monitor the bot activity in real-time.
Denial of Inventory
This attack is generally initiated by unscrupulous competitors who try to gain an unfair business benefit. Denial of inventory means the bots select the items from the online store and adds them to the cart but never complete the purchase. As a result, a huge list gets tied up in the cart, and legitimate shoppers may get the "out-of-stock" message.
Furthermore, even though the retailers spontaneously empty the cart, they keep adding items and even more than the limits through various IP addresses. This, too, can be avoided through a more effective specialized bot detection solution.
Layer 7 DDoS
Layer 7 DDoS attacks focus on the application layer in the Open Systems Interconnection (OSI) model. They intend to engulf and crash a website with a flood of traffic. Managing bot traffic on a case-by-case basis, monitoring traffic, and manually blocking undesirable bots is labor-intensive and ineffective against attacks by many IP addresses. Particular solutions like DataDome bot protection give comprehensive protection to a website that eliminates bot traffic, reduces server load, and stops downtime incidents.
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