Engraphix
Masters in Dimensional Signage

Architectural signage and environmental graphics play a game-changing role in transforming a brand into an experience. They act as trigger points that turn heads and spark conversations, increasing brand recall value in customers’ minds.

Engraphix, a highly experienced employee-owned company, is the go-to choice for retail and institutional clients seeking top-tier, customizable signage solutions. With a legacy of over 55 years, it stands out as a one-stop shop in St. Louis, shaping the idea of connecting people to brands and communicating identity through exceptional sign fabrication.

“We are experts in fabricating distinct and interactive dimensional signage that goes beyond the limitations of flat signage to create memorable experiences,” says Richard Goering, president.

Most brands engage with customers through an omnichannel approach. The rapid pace of digital change necessitates organizations to improve advertising strategies, prioritizing production speed and cost-effectiveness.

“Even with the growth of online, 85 percent of retail sales are still made in-store. Retailers’ physical signage needs to be on-brand with the same quality, engagement, and speed to meet consumer expectations,” commented Goering.

Engraphix addresses this need by adopting a client-centric method to ensure the required solutions are producible and cost-efficient while reflecting their brand identity, allowing for faster turnaround times.

On project commencement, the company works closely with customers to understand their needs, goals and budget. This exchange of ideas helps determine the most suitable products to fulfill their requirements. It adopts an approach that combines the efforts of an expert art team and an in-house fabrication shop, allowing for collaborative problem-solving between designers and fabricators from the outset. This enables Engraphix to offer comprehensive sign packages, unlike pure design shops or those relying on outsourced fabrication.

Installations in and near St. Louis are directly handled by the company, whereas for projects in distant locations, a meticulous vetting process is conducted to identify proficient installation partners. This guarantees consistent quality and timely delivery regardless of geographical constraints.

In one instance, a major retailer aimed to rebrand 160 stores nationwide between Thanksgiving and Christmas, a highly demanding time of the year. The project involved dozens of complex and uniquely designed signs and environmental graphics with sculptural elements, necessitating a swift and efficient single-source solution.

Engraphix collaborated with the client to finalize designs, leveraged its in-house production capabilities and reached out to its vast network of sign company partners to gain additional capacity to meet the deadline. It completed the rebrand on time by coordinating effortlessly across multiple production sites, ensuring a seamless rollout to all stores.

This ability stems from the diverse experience of its 30 highly skilled professionals who understand market nuances and trends. The combination of their decades of fabrication and installation experience and cutting-edge technologies ensures best practices and superior craftsmanship. Dedicated project management teams are employed to guide clients through the entire process.

A noteworthy example of this proficiency was when Engraphix swiftly completed a client's request for a raised performance stage with an LED-animated floor stage for one of their retail stores. The company proactively collaborated with the customer to select the best materials and fabricated the entire structure in its workshop. Upon completion of the fabrication, the raised floor stage was disassembled and packed into a dedicated truck for over-the-road shipment. They then sent their best-experienced team from their installation crew to complete the installation in California, resulting in the project’s execution within the tight deadline before the store’s inauguration.

Engraphix’s ability to create sculptural elements and signage that attract customers using compelling visuals empowers brick-and-mortar companies to gain a competitive advantage, making them the most suitable partners in the market.