Colony Display
Crafting the Ideal Consumer Environment

Visually appealing and cleverly arranged displays is a game-changer in capturing shopper interest and leaving a lasting impression. A great retail display partner does more than just set up products—they convert foot traffic into loyal customers through engaging designs and interactive layouts.

For over 40 years, Colony Display has excelled in this niche, creating bespoke retail environments that captivate and engage shoppers. Its recent acquisition by Kinzie Capital has further strengthened the company's founder-led mission to deliver truly game-changing concepts that differentiate its customers from the run-of-the-mill merchandisers.

"We are constantly building on our capabilities and methodology to serve the client base better. The partnership with Kinzie has greatly boosted our efforts in this regard,” says Shawn Kahler, Chief Commercial Officer at Colony.

All Round Service Excellence

Colony’s service is based on a foundation of self-sufficiency. The company manages every step in display manufacturing, from ideation, initial concepts and sketches to design, engineering, production and installation. The result? - World-class service without compromising on cost and wastage.

It has developed a proprietary process for pre-built in-store display infrastructure—SIMPLE. The acronym stands for streamlined installation, modular construction, project management, logistics and engineering. This strategy enables Colony to ensure the best form, function, efficiency and construction speed for every client.

A typical customer engagement starts with understanding the clients' vision. Colony’s concept design engineers take the client's initial description or rough sketch, build upon it and deliver the concept renderings. The team at Colony closely works with the client to ensure that the final product accurately encapsulates their ideation.

They keep tab on quality from start to finish and take industry best practices and consumer psychology into account for the ideal outcome, fulfilling client and end consumer expectations alike.

For instance, Colony recently fulfilled a major appliance brand’s request for a design that could support ad-hoc modifications and is adaptable enough to continuously align with evolving consumer preferences. Here, the Colony team provided them with a comprehensive solution that included highlighting appliances, overhead branding and most importantly, an adaptable decor package that can be easily updated. This story is just one of the many cases where Colony’s capability to blend innovation and customization created the ideal solution for clients. And now, the company is all set to build on these strengths even more.

A New Era of Transformative Partnerships

Colony's decades of founder-led excellence entered a new growth phase after the recent acquisition by Kinzie Capital partners. The new influx of capital has helped further sharpen its focus on exceptional client service through increased operational and technological expertise.

Looking ahead, Colony is all set to expand its capabilities to field substantially more innovation and better delivery times. It is also looking to build upon its current blended manufacturing capabilities which will allow it to better capitalize on global macroeconomic trends. Whether building in-house or sourcing from cost-effective markets, Colony always chooses the most viable option that aligns with the client's budget.

Colony’s operational excellence stems from its dedicated team of professionals who are committed to customer satisfaction. According to Kahler, the company has fostered a culture with an "overwhelming bias towards action." This ethos empowers its employees to act swiftly and effectively to resolve challenges.

The company's customer-centricity and commitment to innovation have helped it consistently turn casual visitors into loyal customers, driving sales and boosting clients' profitability. Its aptitude for crafting ideal environments where consumers are motivated to engage with businesses makes it a versatile and valuable partner for merchandisers looking to break market norms and stand out from the crowd.