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Bunzl Retail Services has been recognized by Retail Business Review Magazine as the exclusive recipient of “Top Retail Supply Distribution Partner 2025,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the Retail Business Review research and editorial team based on insights from an interview with Christine Huffer, Vice President, Customer Experience.
Christine Huffer, Vice President, Customer ExperienceBunzl Retail Services is a global leader in goods-not-for-resale, distribution and fulfillment services, supported by a diverse ethically sourced supply chain. By outsourcing complex operational functions to Bunzl, retail partners can concentrate on what matters most—driving growth and revenue.
A division of Bunzl PLC, a FTSE 100-listed value-added distribution leader located in 32 countries, it leverages global scale and deep-rooted expertise to drive operational success for retailers. Its distribution services are supported by more than 15 warehouses across North America and a team of over 1,000 employees.
“In the retail world, customers have different strengths and focuses within their business units. We fill the gaps, ensuring strong performance and allowing retailers to prioritize their core business,” says Christine Huffer, vice president, customer experience.
What makes Bunzl stand out is its ability to meet clients wherever they are and provide end-to-end solutions—from sourcing products to final mile delivery. It offers scalable services, including new store and remodel programs, warehousing, custom packaging and visual merchandizing solutions.
The new store and remodel programs allow retailers to save time and costs by consolidating multiple vendor deliveries into a coordinated, sequenced schedule—ensuring everything arrives on time, complete and ready for setup. Under this concierge service model, each client is supported by a national account manager who acts as a single point of contact, ensuring seamless communication and quick responses.
A key advantage of working with Bunzl is its commitment to keeping customers informed on new legislation, ensuring compliance and supporting risk mitigation. With a dedicated audit team, every supplier is thoroughly vetted to maintain a trusted, compliant supply chain. This involves on-site visits and evaluating ethical standards and labor practices to guarantee compliance with customer and company standards. This boots on the ground approach helps Bunzl to proactively respond to challenges posed by external factors like tariffs and macroeconomic influences.
Bunzl’s in-house capabilities extend beyond distribution. Its packaging division, Keenpac, offers custom packaging for retailers seeking brand integrity across multiple locations and supply categories. A division of Bunzl, Christine Taylor Collection specializes in visual merchandising that transforms retail spaces into engaging brand experiences. It offers design and ideation services to produce fixtures, seasonal trim packages and merchandising tools that align with brand identity and project goals. Keeping these services in-house eliminates the need for retailers to manage multiple vendors, and combining them with other GNFR supplies minimizes freight costs.
To enhance operational efficiency, Bunzl has introduced new digital tools, including a refreshed ordering portal. Store-level users benefit from a modern, intuitive interface while corporate users gain full visibility and control—managing budgets, item lists, and user access from a single account. A comprehensive reporting suite supports budget oversight and inventory management, delivering both transparency and accountability to the customer.
“We know that this data is critical to make well-informed decisions, and we are best positioned to collect and provide the information to our customers,” says Huffer.
Bunzl’s warehouse management system, with tailored fulfillment strategies that simultaneously account for seasonal rollouts, new store shipments, and normal replenishment, enables retailers to stay agile and meet evolving consumer demands.
Sustainability is not an afterthought at Bunzl. From using 100 percent recycled packaging for pick-pack items to reducing emissions and freight costs through shipment consolidation, it combines scale, expertise and flexibility to create meaningful impact. With a forward-looking approach, Bunzl is actively working to address today’s challenges while shaping a more sustainable future. Bunzl can source and stock solutions that meet customers wherever they are on their sustainability journey, supporting each program in achieving its corporate goals.
Whether assisting with supply distribution, enhancing brand presentation or solving logistics challenges, Bunzl serves as a one-stop solution for everything retail.
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