EditorialKristina Smith Managing Editoreditor@retailbusinessreview.comT he current pandemic situation has changed the way shopping is done and retailers are on the lookout for ways to cope up with the current situation. Companies are devising strategic merchandising plans to ensure a higher sale of their products and increased consumer loyalty. Due to its ease of access and the idea of shopping peacefully at home, online shopping has steadily gained traction and popularity even among the older population. The advent of digitization is enabling retail enterprises to merge their brick and mortar stores with virtual shopping platforms to create a more personalized shopping experience. Traditional retail giants with brick and mortar stores are also embracing the option of virtual shopping in order to stay in the game and provide a hassle-free shopping experience to their customers. On the other side, virtual stores collaborating with social media has become crucial to attract potential customers and to reach out to a larger audience. Given the present situation, as consumers get increasingly concerned about a clean and safe shopping experience, they are moving toward mobile wallets and digital payments and expect retailers to embrace the same. One of the fastest growing technology trends is the merchandising space is interactive videos: visual merchandising.Technology will play an instrumental role in the transformation of the retail sector from traditional brick and mortar stores into the digital world. With new technologies stepping into retail, organizations will have the chance to reform themselves and be better prepared for their consumers. On that note, this edition of Retail Business Review features some of the leading-edge companies in the merchandisingsolution space along with some informative insights from industry experts on the latest innovations, challenges in the landscape, and their advice for upcoming leaders.Let us know your thoughts!Making Way for Futuristic StoresEditorial StaffScott Moorhouse Sebastian JacobToni BrownSarah MurrayJennifer MyersKaren BluebondVisualizerJohn GouthamManaging EditorKristina Smith Email: editor@retailbusinessreview.comsales@retailbusinessreview.commarketing@retailbusinessreview.comJuly- Sep 2021, Volume 01 - Issue 03 Published by ValleyMedia, Inc. To subscribe to Retail Business ReviewVisit www.retailbusinessreview.comCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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