DEC - JANRetail Business Review6Kristina SmithManaging Editoreditor@retailbusinessreview.comEditorialLighting serves as a pivotal element within retail environments, exerting a profound influence on the ambiance and consumer behavior. It elevates the visual allure of merchandise and also cultivates specific emotional states, directs attention, and wields a psychological sway over shoppers. The judicious application of bright, well-dispersed illumination renders products more enticing, whereas subdued lighting imparts an intimate, exclusive aura. Additionally, it's worth noting that appropriate lighting can alleviate the perception of wait times, ultimately heightening customer contentment. The energy-efficient facet of lighting should not be overlooked, with LED technology emerging as a financially prudent and environmentally responsible choice. The integration of smart lighting systems, equipped with sensors and timers, can further optimize energy consumption by adapting lighting levels to customer foot traffic and natural daylight conditions. Lighting in the realm of retail is not just a utilitarian necessity; it stands as a versatile instrument capable of shaping the complete shopping experience, from luring in customers to influencing their emotions and purchase decisions. In this edition of the Retail Business Review, we explore the transforming landscape of retail store fixture supplies in the United States, where a profound shift is underway in the utilization of store fixtures to meet the ever-evolving demands of consumers. Our featured company, WAC Lighting, distinguishes itself by fostering enduring partnerships with lighting designers, architects, and distributors, addressing their challenges through a commitment to creativity and innovation. At WAC, they prioritize the in-house design and development of their products and technologies.The magazine also features invaluable perspectives from Chad Fox, Chief Marketing Officer, Dollar General [NYSE: DG]; TraN Long, Group Head of Retail Marketing, PNJ Group; and Alex Tallman, Director, Retail Experience & Education, Fleet Feet. They emphasize the pressing need to recognize the vital role played by store fixture supplies and make astute investments in them to flourish within the ever-changing retail landscape.We hope these valuable insights from industry leaders featured in this edition will assist you in making informed decisions for your businesses.Let us know your thoughts.Editorial StaffScott Moorhouse Sebastian JacobToni BrownSarah MurrayJennifer MyersKaren BluebondVisualizerManaging EditorKristina Smith Email: editor@retailbusinessreview.comsales@retailbusinessreview.commarketing@retailbusinessreview.com DEC - JAN, Volume 03 - Issue 07 (ISSN 2835-916X)Published by ValleyMedia, Inc. To subscribe to Retail Business ReviewVisit www.retailbusinessreview.comCopyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffThe Power of Lighting in Retail, Creating an Ambiance that SellsCelestial Jordan
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