DEC - JANRetail Business Review4LAST WORDCOVER STORY0830 The Secret to Improving Your Customer Experience: Prioritizing the Front-Line AssociateAlex Tallman,Director,Retail Experience & Education,Fleet FeetIN MY OPINIONExperiential Marketing: Merging Marketing and Experience in the New EraTraN Long,Group Head of Retail Marketing,PNJ Group12LEVERAGING MEDIA NETWORKS TO REACH THE RIGHT AUDIENCE Chad Fox, Chief Marketing Officer, Dollar General [NYSE: DG]
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