DEC - JANRetail Business Review19Perfect for boutique retailers, art galleries, restaurants, and hotels, the new WAC-STRUT Stealth Framing Projector operates like a sophisticated camera lens using adjustable lenses to frame or highlight artwork and architectural elementsWAC's new Aether Atomic recessed luminaires, are ideal for retail lighting. They are small yet serviceable with ½-inch and 1-inch apertures that offer robust lumen output.·Accent Lighting: This technique draws a shopper's eye to certain areas or displays -- jewelry within cases, a shelving display, or pieces of artwork. For example, the WAC-STRUT Stealth Framing Projector can project illumination in a crisp, square, or rectangular area to frame artwork, sculptures, or architectural elements. Like a quality camera lens, the petite and innovative projector contains adjustable lenses and shims to frame or highlight art objects, providing maximum visual impact by zooming in, zooming out, or using a custom-cut gobo to shape the light in complex designs. ·Task Lighting: Recessed downlights or track lighting systems are used in retail stores to direct light where more illumination is required to perform specific functions. Checkout areas and changing rooms are prime areas for task lighting.·Decorative Lighting: Chandeliers, pendants, and wall sconces are primarily used to enhance the aesthetic appeal of the store and its merchandise to make design statements that add excitement and allure. According to Aubrey Bertin, director of sales support for WAC Lighting, "Well-designed lighting adds a sense of luxury to any retail space by drawing the eye away from the source of light and intentionally towards featured products, design elements, and branding. Diminutive downlights, like the Aether Atomic from WAC, offer robust illumination and clean, quiet ceilings for retail environments where quality fit and finish are paramount."Lighting accounts for a portion of retail store energy and expense, and many store owners benefit from increasing the use of sustainable, eco-friendly lights. LED lighting generates lower heat loads, thanks to far cooler operating temperatures, thus significantly saving energy and HVAC costs. LED lighting solutions last longer than other forms of lighting, usually with lifespans of 15 to 20 years. Aubrey Bertin,Director of Sales Support
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