April - July - 2022Retail Business Review6EditorialAs consumer lives become increasingly interconnected with the digital world, designers and brands in the fashion landscape are embracing the latest technological advancements and pushing the limits of manufacturing, production, marketing, and wearability. Currently, the fashion industry is investing heavily in technology following the shifting trends in customer behavior. From robots that sew and cut fabric, to artificial intelligence algorithms that predict the latest style trends, to virtual reality mirrors in dressing rooms, technology is automating, personalizing and speeding up the different aspects of fashion.Developments in data and artificial intelligence have led to the rise of new innovations that are aimed at better delivering what customers want, including smarter omnichannel shopping journeys, advanced clienteling, and data-informed product development and merchandising. With data collection efforts growing more sophisticated, artificial intelligence is reshaping the brands' approach to product design and development with a strong focus on customer preferences. On the other hand, brands are exploring how 3D printing can help them produce goods on-demand and create new avenues for customization. The advent of 5G wireless technology combined with augmented reality development tools is empowering the fashion space with live video shopping. Augmented reality and virtual reality tech are increasingly being deployed to create digital experiences in stores and in-store experiences online. Customers will be able to "try on" designs on social media platforms before checking out in-app. Fashion brands are already examining blockchain tracking for transparency in the garment production processes. Keeping track of the constantly evolving trends and customer requirements, this edition of Retail CIO Outlook features some of the key fashion technology solution and service providers in the fashion tech space along with insightful articles from thought leaders in the industry. We hope this edition will help you in partnering with the right solution and service providers that will support you going forward in the fashion landscape.The Future of FashionEditorial StaffScott Moorhouse Sebastian JacobToni BrownSarah MurrayJennifer MyersKaren BluebondVisualizerVictor Cruz Managing EditorKristina Smith Email: editor@retailbusinessreview.comsales@retailbusinessreview.commarketing@retailbusinessreview.com April- July 2022, Volume 02 - Issue 02 (ISSN 2835-916X)Published by ValleyMedia, Inc. To subscribe to Retail Business ReviewVisit www.retailbusinessreview.comCopyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffKristina SmithManaging Editoreditor@retailbusinessreview.com
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